Campaign Overview
Elysium Shop approached us with the dual objective of increasing sales through their website and recovering from a significant decline in Google rankings over the past six months. Our comprehensive SEO strategy focused not only on improving their search engine visibility but also on enhancing website performance and conversion rates. This involved optimising the site for speed, usability, and targeting sales-relevant keywords.
Client's Goals
- Reverse the declining Google rankings.
- Increase website sales by improving site performance and conversion rates.
- Achieve higher rankings for targeted sales-driven keywords.
Achievements
- Reversed Ranking Decline: Successfully halted the downward trend in Google rankings, reinstating Elysium Shop’s visibility in key search results.
- Conversion Optimisation: Implemented changes that improved the website’s usability and performance, contributing directly to higher conversion rates.
- Targeted Keyword Success: Not only did we boost the rankings for previously targeted keywords, but we also secured high rankings for additional sales-focused keywords. This strategic expansion led to more targeted traffic, directly influencing sales figures.
- Sustained Organic Growth: The targeted improvements have fostered continued organic growth, ensuring Elysium Shop benefits from increased visibility and sales without ongoing additional investment.
Results
Our efforts with Elysium Shop significantly exceeded expectations. By the end of our engagement, we had not only restored their rankings but had also transformed their website into a more effective sales tool. The improvements in site performance and strategic keyword targeting resulted in a substantial increase in targeted traffic and sales, setting a solid foundation for future growth.
