Client Overview
Our client, a marine metal fabrication company based in Auckland, came to us with a clear goal: to increase their online presence and generate more high-quality leads. They operate in a highly competitive industry, catering to both marine and general metal fabrication clients. Despite their excellent services, their website wasn’t appearing in the key spots on Google where potential customers were searching.
The Goal
- Achieve top Google rankings for high-intent keywords related to marine and general metal fabrication in Auckland.
- Attract more targeted traffic to the website to drive inquiries and business growth.
- Position the company as the go-to choice for marine fabrication and stainless steel services.
The Challenge
The marine fabrication industry in Auckland is crowded, with many established competitors dominating Google’s search results. The client’s site had minimal visibility and wasn’t ranking on the first page for any key search terms, limiting their ability to attract new customers.
Out Strategy
We implemented our Jumpstart SEO Package, tailored to achieve fast and impactful results:
Keyword Research & Focus
We identified the most valuable search terms for the business, including words that have high commercial and transactional intent.
On-Page Optimisation
Updated meta titles, descriptions, and website content to align with these keywords while emphasising the company’s expertise in marine fabrication.
Local SEO Optimisation
Focused heavily on location-based keywords, like “marine stainless steel fabrication Auckland,” to capture the local audience.
Technical SEO Enhancements
Improved the site’s speed, mobile responsiveness, and overall user experience to align with Google’s ranking factors.
Backlink Strategy
Acquired high-quality backlinks from relevant, authoritative sources to boost the site’s credibility.
Results (after 1 month)
- 15 keywords are now ranking on the first page of Google.
- 7 target keywords have achieved the number 1 position.
- 10 keywords are ranked within the top 3 results.
- All targeted keywords have strong transactional and commercial intent, driving qualified traffic.
